Open Mobile Search
Open Mobile Menu

Blog



Dorothy Blazes New Trails In Grand Rapids MN Hometown Of Judy Garland

This summer follow along with Visit Grand Rapids new campaign, Dorothy Blazes New Trails. While we know there is “no place like home”, we also know that people are feeling cooped up at home and want to get out to explore and seek safe places to find new adventure.

This campaign will feature Dorothy (played by actress, Chelsey Johnson) and her black lab side kick, Tioga exploring Grand Rapids, MN – the home of Judy Garland (aka Frances Ethel Gumm). Each week the campaign will highlight safe and fun places to seek outdoor adventure, places to shop, places to dine, and places to stay. Photographs by Adessa Cournoyer, of Adessa C Photography.

“During these crazy times of living through a pandemic, we wanted to create a  light-hearted campaign that featured a familiar that has a fun, modern and nostalgic tone. And we want people to feel that Grand Rapids, MN can be their “home away from home” where they can feel safe and welcomed.

Grand Rapids, Minnesota is the perfect couple hour drive north from the Twin Cities, St. Cloud, Grand Forks and Fargo, and a quick hour and half from Duluth, Bemidji, and Brainerd. Grand Rapids, MN is an up north destination that has over 1,000 area lakes, over 1 million acres public accessible forest land, and over 2,000 miles of trails to hike, bike, and ride ATV. Grand Rapids, Minnesota allows for social distancing and area businesses have increased their safety standards to allow for safe shopping, dining and lodging.

Follow along with the Dorothy Blazes New Trails each week on Visit Grand Rapids social media pages: Facebook, Instagram, Twitter and Pinterest. Visit Grand Rapids will do weekly featuring images of Dorothy, her trusty side kick, Tioga will be featured at iconic outdoor locations in the Grand Rapids. Dorothy will be joined by her Wizard of Oz Friends (tin man, scarecrow and the cowardly lion) in the coming weeks. The friends (real-life people that represent these Wizard of Oz characters) will head out on adventure together, while enjoying safe social distancing.

In July Visit Grand Rapids will partner with area businesses and launch a Dorothy Blazes New Trails Contest where daily clues will be given and daily prizes will be awarded. There will be a designated Contest page on www.visitgrandrapids.com where people will be sent for photo clues of Dorothy and her friends at different outdoor locations, area attractions, businesses and places to eat & drink. Each day people will be asked to comment on Facebook and Instagram of the clues location and then at the end of the day Visit Grand Rapids staff will randomly draw a winner from those people whose comment was correct.

X
Share via
Copy link